Marketing Strategy
Your marketing strategy is an explanation of the goals you want to achieve with your marketing efforts. It is shaped by your business goals. Your business goals and your marketing strategy should be carefully integrated.
Marketing strategy is the initial critical step in the formulation of a marketing plan that defines how sales and marketing programs are to be conducted for any defined time period. A marketing plan then evolves into an marketing implementation program and program analysis.
Following is a typical marketing strategy process that Beckett Lyth Marketing Group utilizes.
Data Driven Strategy Development
What differentiates BeckettLyth is our considerable use of data to formulate a better understanding of your company, its customers and the competition. We suggest using information from as many databases as possible. Most commonly used data sources include ERP data, CRM data and website visitation data. But when appropriate and affordable, third party data and survey data can be successfully incorporated into a richer understanding of the entire situation.
Visit our Analytics webpage for a more detailed explanation of our technical expertise.
Internet Marketing Strategy
With the growing importance of online programs within corporate marketing plans, it is important to consider the development of an online strategy that can incorporate the various resources that are becoming more available, more varied and often more confusing.
An online strategy is an important way to rationalizing and investing in wide array of possibilities. And securing an understanding of the pros and cons of these various programs will help to keep your company investing properly not just in the technology but also in the human systems and investments required to support them.
At the right is an effective way of demonstrating the issues that are associated with this fast evolving and more frequently used communications channel.
