MEDIA PLANNING AND BUYING
Planning
The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
The additional challenge is to determine the proper mix of traditional media (tv, radio and print) and new (online) media.
In the process of developing a media plan for your business, Beckett Lyth will answer questions such as:
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How many of the audience can be reached through the various media?
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On which media (and ad vehicles) should the ads be placed?
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How frequent should the ads be placed?
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How much money should be spent in each medium?
Buying
Media Buying is the art of ensuring our clients' ads appear where they want them to and that they pay the best possible price for how the ads appear.
Beckett Lyth will negotiate with media owners and representatives on your behalf, as we are well-versed with all media types.
And if the media budget is sufficiently large, we can access larger networks of media consolidators in order to achive better rates.