Enterprise Data Mining, Analysis and Modeling
Beckett Lyth Marketing Group performs a wide range of technics to provide the knowledge that is required for strategic development and decision support.
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Extractions of patterns, trends and tendencies from large amounts of data
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Interpretions of these observations into insights, causes/effects and conclusions
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Programming data models into a information systems
Most commonly used data sources include ERP data, CRM data and website visitation data. But when appropriate and affordable, third party data and survey data can be successfully incorporated into a richer understanding of the entire situation.
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
Search Engine Performance and Optimization
Beckett Lyth provides comprehensive resources to analyze and optimize your website.
As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Research
Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed.
We utilize two techniques - primary research (quantitative and qualitative) and secondary research - to gain insights into:
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Market information
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Market segmentation
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Market trends
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SWOT analysis
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Customer analysis
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Competitor analysis
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Risk analysis
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Product research
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Advertising research
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Marketing mix modeling
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Simulated test marketing
Enterprise Decision Support
Beckett Lyth provides data interfaces into sales and marketing operations and results so that ongoing decisions can be supported with various data views that are relevant to business.
We empower companies to evaluate all major sales and marketing programs, including prospect development, customer acquisition, customer retention and, when necessary, customer winback.
